1109 days ago
Based at: Southampton Row, Holborn
Lives in: Wapping, London
Q. Tell us a little about your career to date.
A. I joined Sodexo in 2011 as a marketing offer executive with the central service operations team. I’ve been in this current role since early 2014.
Q. What career did you have in mind when you were younger and have you followed that path?
A. I originally wanted to be a fire truck driver, then a famous architect building skyscrapers. Since the end of high school marketing and advertising has been my passion.
Q. Tell us a bit about your Sodexo journey.
A. I was introduced to Sodexo at University where they ran the operations and food courts on site. I was working as marketing executive at the uni and enjoyed working with Sodexo on the events. So applied to join Sodexo when I moved to London.
Q. You’re currently marketing manager for major events, including The Open golf tournament. That must make for a varied day?
A. Yes, there’s a lot of time spent planning and implementing the marketing strategy for hospitality sales. The Open and Jardin Blanc are two massive events and we need to ensure we’re filling the venues. I manage the design and copy for all sales material and work with communications to develop stories for PR, websites and social media accounts.
Q. What parts of the job do you enjoy most?
A. I do enjoy planning for the events and developing all the content. It’s always fun to review all the images and stories we can use. The build up to any event is great too and obviously attending is the biggest perk!
Q. Who are you marketing to for these high-profile events?
At The Open for example we have a range of experiences and at levels to suit all budgets, from private bookers to premium experiences for corporate bookers. For something like Royal Ascot, which is a sell out event, it’s good that we can still offer access through our hospitality packages. At the Chelsea Flower Show I’m lucky to be able to work with Raymond Blanc and his team and guests will enjoy the amazing environment that includes plants and produce that was grown at Raymond’s award-winning Le Manoir.
Q. How is marketing changing now?
A. We see the potential in LinkedIn and Twitter and it’s very rewarding to see our content go viral. My focus is very much online from the website to e-marketing through various routes. I spend a lot of my day reviewing our analytics and it’s great that we can improve and optimise our campaigns in real time. There is still a place for events and print – I know that I’ve seen advertising on the tube home for example, and booked because of it, more than once.
Q. Which is your favourite event to work on?
A. I couldn’t say, as they’re all very different. The Open is great because I get to manage a large part of event marketing, and once you’re there, the atmosphere of 200,000 people on course throughout the event is special. I love the tradition of Henley too, being close to the river in summer is a treat.
Q. Biggest success you’ve had in the role to date?
A. Launching the new Open.com website and guiding the transformation of all print and online collateral. It has evolved completely.
Q. What do you think sets Sodexo hospitality apart from competitors?
A. We have very passionate chefs and a team that is very experienced, working full time all year round. Our food is always the best. I have been to competitors’ events where I skipped the food and decided the bar and a packaged sandwich was going to be the best option for the day.
Q. If you could take your family/friends on a hospitality trip to any event what would it be?
A. A private hospitality box for The NHL’s Stanley Cup final. I love the sport and they have invested heavily to ensure that it is an amazing experience at their arenas. Or the Red Bull Air Race at Ascot. The hospitality is always amazing and it’s a really fun day.
Check out these links:
The Open http://www.theopen.com/Hospitality
The Open Twitter feed https://twitter.com/TheOpen
The Open Facebook page https://www.facebook.com/The-Open-Championship
Chelsea Flower Show https://www.rhs.org.uk/shows-events/rhs-chelsea-flower-show
Linkedin Prestige https://www.linkedin.com/company/sodexo-prestige
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