Five minutes with...

Tony Crosbie, general manager

Tony Crosbie

 
Time 736 days ago Comments 0 comments
 

Brighton V Bristol CityThe American Express (AMEX) Community Stadium, nestled in the South Downs, is home to Brighton & Hove Albion Football Club, who recently made it into the Premier League.

Sodexo has provided catering and hospitality services at the stadium for the last four years and our team has shared the journey with them every step of the way. We caught up with general manager Tony Crosbie to talk about all things football and what the promotion means for the club and the catering team moving forward.

What has the journey been like to secure promotion?
An emotional rollercoaster to say the least! We came so close to promotion last year and finished 3rd in the Championship with just two goals in it so we all felt a bit sorry for ourselves at the end of that season. But by late October this season you could really feel that promotion could be possible. We just kept getting better and better with some of the matches being sell outs and revenue being at an all-time high. We knew we could be onto something big!

How has your journey to promotion affected day-to-day operations?
We’ve always thought and operated like a Premier League club so we’ve not really seen a huge difference. Obviously in the run up to promotion we saw much bigger crowds and guests making the most of our hospitality so that was challenging to make sure we had enough to cater for everybody. We have a very close working relationship with the club and we also have four years’ worth of intelligence to make sure we forecast and stock up accordingly. At the Wigan game we saw some of our highest figures yet with 25,000 pints being sold, as well as 6,500 pies.

What does being promoted to the Premier League mean for you all?
It’s a big operation here at the AMEX. We have a team of 37 and on match day we can have over 500 staff. We all feel extremely proud of the promotion and privileged to have been part of it. This is something we’ve all wanted for such a long time, so to finally achieve it means a lot to us all.

What can we expect to see next season?
A totally new concept in terms of hospitality, with the development of a steak house grill which will be open just in time for the start of the season on the 6 August. Even though there will be fewer games for us to play in the Premier League (19 in fact) we’ll undoubtedly be under the microscope so it’s really important that our menus reflect our status in the Premier League and consistently deliver on quality. We can also expect our match day experiences to be running at 100% capacity so will be looking at the menus in more detail too. We also hope to win a few more awards at the Stadium Experience Awards next month. We’ve been shortlisted in six categories!

 

Share this story About sharing

  
Send to Kindle

News

#SaluteOurForces
 

Sodexo is proud to #SaluteOurForces

Armed Forces Day in the United Kingdom is an annual event which celebrates people who serve or have served in the British Armed Forces. It’s a chance to show support for people in the Armed Forces community - from active Service personnel to military families, veterans and cadets.

 
SSAFA Young Achievers Awards
 

Sponsoring recognition in Cyprus

Sodexo Government & Agencies sponsors the SSAFA Young Achievers Awards in British Forces Cyprus (BFC) paying tribute to 60 children and young adults

 
Gemma Amor - Craft Guild of Chef Awards 2019
 

Gemma scoops Craft Guild of Chefs award

Congratulations to Ascot Racecourse Executive chef Gemma Amor who won the Banqueting & Event Chef award at the 2019 Craft Guild of Chefs Awards

 
IOH Awards 2019
 

Hospitality in their hearts

Congratulations to executive chef Stephen Chambers and front of house assistant Jacqueline Thompson for winning big at this year’s Institute of Hospitality, Northern Ireland Awards

 
IDAHOBIT 2019
 

IDAHOBIT 2019

On Friday 17 May, hundreds of Sodexo people wore purple to show their #SodexoPride and solidarity with their LGBT+ colleagues to celebrate IDAHOBIT (International Day Against Homophobia, Biphobia & Transphobia)

 
Together We Grow
 

Introducing Sodexo Government & Agencies

In the UK and Ireland, Sodexo’s Defence & Government Services segment has changed its name to Government & Agencies to reflect Sodexo’s clients, consumers and business needs

 
Mental Health Awareness Week 2019
 

#BeBodyKind for Mental Health Awareness Week

Body image issues can affect all of us and directly impact our mental health - this Mental Health Awareness Week, take action to improve how we feel about our bodies and #BeBodyKind

 
TT50 2019
 

The Times Top 50 Employers for Women 2019

Sodexo has been named as one of The Times Top 50 Employers for Women for the sixth consecutive year!

 
#WasteLESSWeek
 

Spilling the beans on waste

The Stryker Belfast team lifts the lid on winning the 2018 WasteLESS Week trophy