237 days ago
Sodexo has signed a franchise partnership with Crussh to introduce the high street brand to its retail offer across the UK and Ireland.
The deal will see Crussh outlets opening at sites with large volumes of customers, including universities, hospitals, major events and corporate workplaces. Crussh will be an exclusive offering to Sodexo’s clients in these markets.
Founded in 1998 as London’s original juice, smoothie and healthy fast food retailer, Crussh now has 30 stores in the capital where the focus remains on wellbeing of employees and customers.
The deal will see more than 35 Crussh franchises open at Sodexo sites across the UK and Ireland over the next five years, with the first due to launch later in 2018. Crussh will be taking a creative approach to the requirements of each location, so customers could see food trucks and pop ups as well as traditional café formats.
Shane Kavanagh, CEO of Crussh, said: “Our goal at Crussh is to improve the wellbeing of our people and our customers, and since we began this process we have felt a great alignment with Sodexo’s aim to promote quality of life services. We have been working on this for some time, and we can’t wait to get the first site opened.”
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