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SSAFA’s Hidden Heroes

SSAFA’s Hidden Heroes

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This year, Armed Forces Week is taking place between 22 and 28 June 2020. It is an opportunity for us to show our respect and thanks to those who make up the Armed Forces community and protect our country.

Stop Hunger charity partner, SSAFA The Armed Forces Charity, plays a vital role in relieving need, suffering and distress amongst the Armed Forces, veterans and their families. The impact of the Coronavirus (Covid-19) outbreak has meant that requests to SSAFA’s front-line teams to support the most vulnerable have increased dramatically.

The lockdown has exacerbated the issues many in the Armed Forces community face, such as isolation, mental illness and financial insecurity so every penny raised to support SSAFA’s work really does make a big difference.

VE (Victory in Europe) Day was already one opportunity for Sodexo’s Hidden Heroes to shine whilst under lockdown. As an example, the team from Larkhill (Allenby Connaught) held a Best of British competition on VE Day to raise money for SSAFA, hosting an afternoon tea and quiz celebrating the occasion. Not only did they have a lot of fun (the picture below proves it!) but they also raised a fabulous £498 that will go towards SSAFA’s support of the Armed Forces community.

The Larkhill Team

Pictured: The Larkhill team dressed up in their best British outfits

Government & Agencies HR Business Partner Leighann Wordley is getting involved with Armed Forces Week activities by raising money for SSAFA with 11-year-old Thomas. The whole family have teamed up on a London to Paris virtual bike ride, with Thomas gathering online sponsors the more miles he bikes!

Thomas wanted to tell you more about his fundraising activity:

“I only learnt how to ride my bike this time last year on holiday, so this is a big jump for me. I’m aiming to get around 20 miles done per week; my Mum, her partner and my brother are all keen cyclists so I try and go out with them as much as I can. Lots of my family have said that they’ll donate as I hit 100 miles and then 200 miles so that’s keeping me going! And, Mum has promised she will match the total at the end of the challenge as well!”

Leighann and Thomas

Pictured: Leighann and Thomas going out on a bike ride

If you would like to sponsor Thomas’ virtual bike ride, you can do so via his JustGiving page – click here.

As ever, there are plenty of ways that you and your colleagues can get involved to support SSAFA this week. Get some inspiration below:

Virtual 13 Bridges Challenge

Originally planned to take part around central London, the SSAFA 13 Bridges Challenge is going virtual! SSAFA would like you to walk 10 miles throughout Armed Forces week and if possible, try and walk by some bridges in your area or a local war memorial. Just set up a fundraising page, plan your route and get walking!

This Saturday (27 June 2020) on Armed Forces Day, colleagues from Government & Agencies will be taking part in virtual walks across the UK, including:

  • Paul Anstey – CEO, Government & Agencies
  • Mark Baker – Managing Director, Government & Agencies
  • Rachel Evans – HR Director, Government & Agencies
  • Jo Seaton – Finance Director, Government & Agencies
  • Samantha Scott – Senior Communications Manager, Government & Agencies

If you would like to sponsor the Hidden Heroes getting involved, visit the official fundraising page here.

The Virtual Big Brew Up 2020

Why not start a virtual coffee morning with your team and donate to SSAFA the cost of your daily brew? Whilst you’re at it, why not add in the cost of a cake as well?

You can find more information out here including tips on how to make the most of your brew up sessions.

Armed Forces Week Photo Competition

SSAFA are also holding a photo competition over Armed Forces Week. There are four categories to submit your entry to (listed below), so you can either upload a photo for one or all four!

  • The SSAFA salute – upload a photo or a selfie of your best salute for Armed Forces Week.
  • Recreate a military themed photo – act out what you see in the picture! It could be a photo of your relatives in uniform or it could be a more famous historical military themed photo.
  • Your best bake – as we celebrate the Big Brew Up during Armed Forces Week, bake your best cake and send in a photo.
  • Big Brew Up selfie – send in a picture of you enjoying a brew with your favourite mug to celebrate the Big Brew Up during Armed Forces Week.

You can enter as many times as you like, for a minimum donation of £2.00 per entry with all funds going to support SSAFA. Click here to see how you can take part.

Any money you raise celebrating Armed Forces Week with SSAFA will go a long way in helping to support serving members of the Armed Forces, veterans and their families at a time when they need it most.

If you’re a Hidden Hero taking part in any of the Armed Forces Week activities above, or maybe inventing your own like Leighann and Thomas, don’t forget to tell us about it on social media – we love to see what you are doing!

You can mention @SodexoUK_IRE on Twitter or post your images to the Sodexo UK & Ireland Facebook group.


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